Music Video Production

Basics of Music Video Production


The contemporary niche of music videos has progressed considerably since its conception during the 60’s when pop groups first started filming videos for their songs. Today, video production services have attained an enviable degree of professionalism with artists across the world demanding music videos, promos and live recordings.

The process of creating a music video can be broadly categorised like any othe video/film production into pre-production, production/filming, editing and post-production.

Pre-production involves defining the audience for the creative content, creating a script for the music video apart from choosing props or costumes and finalising backgrounds and locations. Since pre-production is a key element, teams are assigned to make plans and schedules. A production can be a very creative one but with poor planning that creativity would be lost.

The next stage is filming. This refers to creating footage in sync with the genre of music and the creative outlook for the video. The most common type of music video is a Performance Video. This refers to recording the performance of a music artist or a band. This can be in the form of a live gig or a themed, story-type performance. The filming can happen within the recording studio or outside it, depending upon the approach of the video production director and the kind of facilities offered by the production studio. This is when finer nuances of the video like close-up of band members or use of various visual angles are worked upon.

The availability of latest technologies has made logging and transcoding footage an easy process. It can be done in real-time where the filmed footage is transferred on to a computer that is preloaded with different types of editing software.

The reputation of a production unit is often denoted by the kind of editing capabilities it offers. Editing is essentially a process of slicing the raw footage and turning it into a polished, impressive work of digitized art. Non-linear editing is widely touted as the most basic form of music video editing. Here, common video editing tools like Avid Media Composer, Adobe Premiere Pro and Apple Final Cut are used.

Post-production refers to improving the existing content in every possible way. This involves the use of visual effects, adjustment of colour/shade dynamics and fine-tuning the audio-video balance.

Basics of Recording Music


The advent of inexpensive technologies like music software tools, digital recorders and MIDI computer set-ups has made recording music less challenging. While many studios offer exclusive music recording services, we offer both video production and music recording services. Most music recording studios consist of performance rooms and an acoustic control room. Here, digitally-recorded sounds or sounds produced by different musical instruments can be mixed and edited for creating the desired audio effect. The most basic of music recording equipment includes synthesizers, microphones and mixers. Ideally, a music recording studio should have acoustic experts and sound engineers to provide expert guidance.

The biggest challenge in this niche is the availability of service-providers capable of offering the latest in video production and music recording technologies without overwhelming costs. Contact Encounter Studios today, for quality music video production in Toronto.